Marketing: There Needs to Be More Un-Marketings and Go-Givers in the World

It always amazes me when I review a job description for a web 2.0 marketing position and “will be responsible for the implementation and engagement in social media on behalf of the organization” is near the BOTTOM of the list.Β  What? For the better part of the last two years, I have been searching for … Continue reading

Get Inspired by The Go-Giver

I wish I could leave this post as is and my readers will just gravitate to it (the book The Go-Giver) all on their own.Β  But, I have a feeling they’ll need just a tiny bit of guidance first and so that’s what I’m about to provide – a tiny bit.Β  Well, I don’t want … Continue reading

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