Digital Media Strategy Step 1 – Defining Your Target Market

Carolina Ballet Patrons

The following is the first in a series of 5 posts focusing on creating a successful digital/social media strategy. In reviewing my blog analytics, I’ve discovered that social networking topics are popular. So, I’ve decided why not bring it back to the basics, right? The number one question you should ask yourself BEFORE engaging in … Continue reading

What Can Pinterest Do to Make Me Want to Continue ‘Pinning’?

Birthday Treats by Lisa Sullivan

Lisa Sullivan’s suggestions for solutions to the Pinterest copyright issues.

‘Big Brother’, Privacy, and Drawing the Line

This post stems from an article I read today via my local NBC station’s Facebook Page. The headline alone should spark interest – “Government Agencies, Colleges Demand Applicants’ Facebook Passwords” Yes, you read that right and I assume your reaction is the same as mine was… say what??! First off, I have long since had … Continue reading

Carolina Ballet Reaches Its Audience With “Tweet Seats”

For the second time in a month, I’ve had the distinct pleasure of being invited to be a part of a NEW format the Carolina Ballet is using to reach its audience. Young AND old alike are receiving invitations to select dress rehearsals to be a part of what they have termed “Tweet Seats”, an … Continue reading

Marketing: There Needs to Be More Un-Marketings and Go-Givers in the World

It always amazes me when I review a job description for a web 2.0 marketing position and “will be responsible for the implementation and engagement in social media on behalf of the organization” is near the BOTTOM of the list.  What? For the better part of the last two years, I have been searching for … Continue reading

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