Book Review: The Book of Business Awesome/UnAwesome by Scott Stratten

“It’s not called epic fact media or business media. It’s social. If you stopped referring to people as ‘leads’ all the time, you may realize that the days when you were to leave ‘personal matters at the door’ and change into business mode no longer exist.” ~ Scott Stratten, The Book of Awesome, Chapter 25, … Continue reading

Marketing: There Needs to Be More Un-Marketings and Go-Givers in the World

It always amazes me when I review a job description for a web 2.0 marketing position and “will be responsible for the implementation and engagement in social media on behalf of the organization” is near the BOTTOM of the list.ย  What? For the better part of the last two years, I have been searching for … Continue reading

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