As a Marketer or Business Owner You Can’t Ignore Social Media Any More

iPad Lisa Sullivan

It’s 2014 and I’m STILL hearing the biggest complaint coming from anyone in business, wanting to know more about social media (or how to do it better) and that is – “but I don’t have the time.” You are missing the point. You’ve got to MAKE time. If you want your customers to purchase your … Continue reading

The NEW Gmail Inbox – Built for the User; Not the Business Marketing to Them

Personally, I don’t find a problem with that….at all. In fact, when I opened up my Gmail this past Friday morning and saw the change, I think my mouth dropped to the floor and I had to catch my breath. I was that excited about it…as a User. However, as a business I can see … Continue reading

Vertical Video – Please Just Stop Doing It

Y’all. We do not watch TV vertically. When you shoot video with your phone vertically what happens is your video then formats “skinny”. We don’t watch “skinny” TV. We watch WIDE screen! So, shoot your video like this – Nothing irks me more than when I see amateurs and professionals alike (I won’t name names) … Continue reading

Digital Media Marketing 101 – Start With a Strategy

2012 Raleigh St. Patrick's Day Parade

I was catching up on my RSS Reader one morning as I was researching ideas for digital media marketing content for my role as Digital Media Marketing Director for Fonville Morisey Realty in Raleigh, North Carolina.  A quote about branding from a Mashable post really spoke to me – Good content is good content, wherever … Continue reading

Location Based Services – A Woman’s Perspective

I’ll admit it, when the concept became a reality over a year ago, I was one of those skeptics that didn’t quite get the purpose behind the medium.  Just like when Twitter first came out, we all asked ourselves, “Who cares what we’re doing?” only with location-based services it’s, “Who cares where I am?” While … Continue reading

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