As a Marketer or Business Owner You Can’t Ignore Social Media Any More

iPad Lisa Sullivan

It’s 2014 and I’m STILL hearing the biggest complaint coming from anyone in business, wanting to know more about social media (or how to do it better) and that is – “but I don’t have the time.” You are missing the point. You’ve got to MAKE time. If you want your customers to purchase your … Continue reading

Why You Should Not Use Your Facebook Personal Timeline Primarily for Business

Lisa Sullivan Friends

Image above of me and my friends at a recent baby shower for one of them. Good times! Maybe I’m in the minority here but I highly doubt it as the social network has over 1 Billion registered users. Think about that for a second. One BILLION users. You know why users are on the … Continue reading

Book Review: The Book of Business Awesome/UnAwesome by Scott Stratten

“It’s not called epic fact media or business media. It’s social. If you stopped referring to people as ‘leads’ all the time, you may realize that the days when you were to leave ‘personal matters at the door’ and change into business mode no longer exist.” ~ Scott Stratten, The Book of Awesome, Chapter 25, … Continue reading

And the Golden Globe Goes to JC Penney!

JC Penney Twitter George Clooney Amy Poehler Golden Globes

The Awards season has officially kicked off, in my opinion anyway. Once we have the annual Golden Globes, the rest follow – the SAG Awards on January 27th on TNT/TBS followed by the Director’s Guild of America Awards (not on TV but a precursor to the next one), and the biggie – the Oscars on … Continue reading

It’s SOCIAL Media, not I-Care-Only-About-Me Media

Lisa Sullivan Walk For Hope 2012

I’m just going to start with this –STOP IT! Stop treating social media like it’s all about you – YOUR products, YOUR services, YOU. Because guess what folks? It’s not. Stop asking questions like: How do I get more followers? How do I get people to “like” my Page? How do I get a sale … Continue reading

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