I have been involved in the field of public relations and marketing for over ten years both in a freelance capacity and through full-time employment with such companies as Fonville Morisey Realty (my current employer) and as an employee of WNCN NBC 17 in Raleigh, North Carolina.

As a member of the Community Outreach team, I was part of a ground-breaking project that brought WNCN NBC 17 to a whole new dimension of news coverage for the local market – MyNC.com.  My role was to secure User Generated Content (UGC) from members of the community while at the same time providing her own editorial content whenever the need arose.

Currently, I’m the Digital Media Marketing Director for Fonville Morisey corporate, 12 branch offices, and over 700 agents. My job is three-fold. I am the main content provider for all of our corporate social platforms, I instruct our agents and brokers on successful social media engagement, and alongside our marketing department, I assist in securing new digital avenues for our company as a whole. I have a BIG job and I love every minute of it!

I’ve been blogging since 2005 and through my experience at NBC 17, I came to understand how best to utilize the web tools that are out there for non- and for-profit businesses alike.  I continue to share my knowledge with both sectors through speaking engagements, consulting, and freelance work whenever time permits.

I am also the Founder and Lead Organizer for the Triangle-based woman’s group Tweet Divas (currently on hiatus), an organization devoted to connecting Triangle area women offline with those they correspond with online through social networking.  Feel free to follow me on Twitter at @LisaSullivan to keep an eye on what’s happening for Triangle area professional women.

Prior to my position with WNCN NBC 17, I spent many years as an English Teacher in both the public and private sectors.

In my spare time, I enjoy reading, the arts, going to the beach, being a spectator at local sporting events, and just spending time with my husband of fifteen years and our family – our 21-yr old kitty (Blackie) and our 7-yr old pooch (Lucy).

This blog keeps me focused, entertains me, but hopefully, makes a difference to someone somewhere. Happy Reading!

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